Style Guide
The A Couple of Individuals logotype should be used with subheads, as is below, only in black and white. The black logo is greatly preferred, with the white logo being the alternate for use in cases with a black background.
Logotype
Logo Mark
The logo mark is to be used as below, in two colors, black, and saffron.
Colors to be used are black, white, and saffron.
Black: #FFFFF
White: #00000
Saffron: #FDC603
Colors
As on this page, fonts to be used are Aktiv Grotesk for headings, and Libre Baskerville for body and paragraph type. The use of type styling should be avoided.
Fonts
Digital Strategy
Who are they?
Therapists
Therapy instructors
Mental health professionals
People seeking therapy
Where do they live?
Australia
Europe
North America
Russia
South America
Websites
www.GoodTherapy.org, https://justmind.org/blog/, https://blog.feedspot.com/psychotherapy_blogs, (for mental health professionals) https://www.reddit.com/r/psychotherapy, gretchenrubin.com, https://elishagoldstein.com/blog, https://drdeborahserani.blogspot.com, psycom.net, https://www.couplesinstitute.com, https://www.thecouplescenter.org/conference
Journals
Cultural Diversity & Ethnic Minority Psychology, Developmental Psychology, The Journal of Family Therapists, Monitor on Psychology, The National Psychologist, Psychology Today, Scientific American Mind, Psychology Networker
Online Journals: The Inquisitive Mind
Authors
Adam Phillips, Oliver Sacks, Sue Johnson, Mira Kirshenbaum, Ester Perel, Eric Fromm, Gretchen Rubin, Julie Schwartz Gottman and John Gottman, Amir Levine and Rachel Heller, Terrence Real, Gary Chapman, Marcia Naomi Berger
Podcasts
Happier with Gretchen Rubin, Hidden Brain, Speaking of Psychology, Waking Up, All in the Mind, Esther Perel, Small Things Often (Gottman Institute), On Being, Couples Therapy with Candice and Casey, Relationship Dish, Marriage Therapy Radio
Apps
Lasting, Talkspace, Betterhelp, ReGain (for couples), Breakthrough, Gottman Card Apps, MoodKit, Larkr, Self-Help Anxiety Management (SAM)
Influencers
@nedratawwab, @the.holistic.psychologist, @lisaoliveratherapy, @notesfromyourtherapist, @thefatsextherapist
Conferences
The Couples Conference, Evolution of Psychotherapy, ALAMFT Conference, IAMFC World Conference, The Couples Center Conference, Ester Perel Workshops, Gottman Institute Workshops
I. We define our audience
II. We create a project destination for hub and spoke marketing with acoupleofindividuals.com)
III. We build the network and leverage relationships for conversion
Prioritize awareness & reach, use website, Facebook, LinkedIn, YouTube and email marketing to reach specialized audience.
Social Media Strategy & Update Plan
— Facebook updates - 3 posts/week
— Manage YouTube channel
— Linkedln updates - 2 posts/week
— Instagram updates - 4 posts/week
I. Build channels through consistent interesting content posting
We create content features that allow the films, and the Resnicks, to shine. Ongoing ongoing content creation includes:
– Quotes/sayings– Writing excerpts
– Animations
– Excerpts from films
– Excerpts from presentations
– Community and colleague spotlights
II. Create field leading content
Email Strategy
We organize the list, and make the emails, and updates, feel personal, and target them to specific regions, and groups for maximum effect.
I. Personalize and segment
Establish a consistent schedule that works and gets results, and stick to it.
II. Set a schedule
A drip campaign is a set of scheduled marketing emails sent out automatically after a particular trigger. We can use these campaigns to turn prospects into leads, turn leads into customers, and turn customers into highly engaged customers.
III. Set up drip campaigns
Reading, watching, especially online, are voluntary acts, we have to give people a reason to want to read our emails. We need to focus on brevity, and high-quality content that makes a reader certain that when they see “A Couple of Individuals” they think, “I want to see this”.
IIII. Focus on content